This One is one of my articles, which I was going to submit for my college magazine hadn't it been for my perenially gay computer and its weird and mysterious way of behaving when i need it the most. Nevertheless, now I am posting it just because I want to preserve few of my written articles.
Disclaimer: The statistical part and few of the expert analysis is not made by me. I have just collected them from few sources online and otherwise.
Social networks are vibrant and constantly evolving. Yet the fact today is that Social media is beyond adding friends and sharing status. More and more people are getting involved in this area to perk up their business.But social media doesn’t stop with sharing information and interests with other people. By gathering people who you build relationships with, you also build possible business ventures and of course build more traffic for your online business. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects.
The following are the top ten company's which made a huge revenue and ofcourse customer relationship out of social media used by them. Facebook being the premier one.
1. Coca-Cola
Coco-Cola social media case study is one of the best examples available out there. The company was also named by Slate’s The Big Money as the brand “making the best use of Facebook,” and their well-publicized Expedition 206 campaign is billed as the company’s largest social media project ever. Coco-Cola has used several ways such as blogging, sharing photos/videos, tweets, social media apps to promote their brand and achieves huge success.
2. X-Men
During the movie release of the X-Men-3, “Last Stand”, it used the social networking site to promote itself. It added that all the users who will add the X-Men profile as a peer can use certain exclusive functionality. As a result of this media plan, almost 3 million members of the myspace.com community added X-Men as peer in just 1 month. The movie got a huge opening and it became the fourth-biggest movie in box office history.
3. British Airways
The airways launched the program Open skies. This program used social media and community marketing to promote itself. It created a corporate blog to influence the globe trotters. Managing Director Dale Moss even shared a blog with the common people so that they get to know about OpenSkies development. Then he discussed about the meal service and showed people the cabin classes.
4. Dell
Dell is usually known for its cost-effective methods that it uses and so it jumped in social media to reach people. Back in December, Dell reported that offers from its Dell Outlet Twitter account has booked more than $3 million in revenue attributable to its Twitter posts. It might sound like a small percentage for a company that books $16B in revenue annually–but a nice number however, especially in a dreary economy.
5. SAP
This third largest software company in the world faced a challenge in the year 2002. It wanted to become a platform company using NetWeaver. The company had to open its platform and allow the other developers to use the platform in order to solve their business problems. The company had to interact with several developers across the globe. As a result of which, the company gained global collaboration and adoption of new SAP products increased.
6. SeaWorld
The main aim of the Journey to Atlantis social media program was to develop contact with the coaster community and bring about alertness regarding Journey to Atlantis. Influential people said that social media will give a chance for SeaWorld to make inroads. So, 22 coaster enthusiast blogs and forums were recognized during its beginning period.
7. British Telecom
Corporate intranets use social media tools to promote their interests. Unlike other companies, BT has completed web liberalization project. The company wanted all its employees to excess social media sites. According to the company, these networking sites, gives a chance to change the way our employees relate with one another, with the customers, partners and also with the suppliers.
8. Starbucks
Mystarbucks.com got to know about the company and their customers through various social sites. They also used social media in order to promote their ideas. Moreover, the company has forums where the customers can directly interact with Starbucks representatives.
9. HP
HP social media case study is another good example, HP social media managers engaged experts who work daily with customers to develop relevant marketing content grounded in true client need and real-life business issues. By combining podcasting with blogging and traditional tech-media syndication, HP now validates its messaging via an extensive buyer audience review process that yields vetted, relevant content that HP marketing can deploy in its ongoing sales and marketing efforts.
10. StackSafe
Marketing professionals use social Computing technology in order to startup a community conversation platform. It resulted in better understanding between the company and its customers.
Every other product seen on televison now a days comes with a facebook page. This shows that this social media has gained momentum by getting used as one of the major tools for marketing, advertising, research, development there on, polling, etc. it's easy to use. Just create a business page and promote it ethically. so what are you waiting for? If you are one of the business person reading this and are still unaware of such a hype going on around you; you need to log in to one of the social networking sites and join the crazy carnival out there...!
